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The Guitar Show confirms its venue at BolognaFiere and continues to grow: the 2026 edition will expand to three days, scheduled for May 15, 16 and 17.

The Guitar Show will take place in Halls 31, 32 and 33 of BolognaFiere, a prestigious and strategically located venue, easily accessible from all over Italy and Europe.
This major music fair, scheduled for May 15, 16 and 17, 2026, will offer enthusiasts and industry professionals an event designed to be even broader, more representative, and more engaging.

An additional day has been added to foster professional networking among exhibitors, buyers, distributors, and retailers, with dedicated meetings, insights, and new opportunities for commercial interaction.

Following the first edition held in Bologna, new and stricter acoustic emission regulations will be introduced, along with improvements in public parking management—two areas that showed critical issues in the most recent edition.

Once again in 2026, the Guitar Show will be held in conjunction with Eufonica, the fair dedicated to the act of “Making Music,” bringing together music schools, institutions, industry associations, record labels, and much more: a unique opportunity to experience music at every level, from amateur to professional.

A unique event

The large-scale European Guitar Show

A really exciting appointment for guitar fans. Hundreds of exhibitors, thousands of instruments on show, all to see and try. And in addition, 80+ on–stage events, demonstrations, concerts, and major artists.

Bologna UNESCO City of Music

A city with a deep-rooted artistic and musical tradition.

In 2006, Bologna was declared a UNESCO Creative City of Music, a prestigious recognition that celebrates its rich musical heritage and vibrant contemporary scene.

A Major New Feature in 2026

Three days of fair, more space for music.

The expansion to three days marks the beginning of a path aimed at fostering professional networking among exhibitors, buyers, distributors, and retailers, through meetings, in-depth discussions, and commercial exchange.
This decision also stems from the feedback received from both Italian and international industry professionals, with the goal of making participation in the Guitar Show increasingly effective and aligned with the sector’s evolving needs.

PRS Guitars at Guitar Show 2026: new directions, limited editions, and new models

14 April 2026 by Redazione in Cover Story

2026 marks a significant step for PRS Guitars, which has chosen the Guitar Show in Bologna to introduce a concrete shift in its relationship with the Italian market. This is

Frenexport at Guitar Show 2026: NUX, Singular Sound, and Soundsation—solutions designed for real-world use

10 April 2026 by Redazione in Cover Story

Frenexport was founded in 1976 in Recanati, at a time when the Italian musical instrument market was undergoing a period of transformation. Initially focused on import and distribution, the company

A first provisional exhibitor list for Guitar Show 2026: surpassing 2025 numbers, a constantly expanding scene

2026 Guitar Show

9 April 2026 by Redazione in 2026 Guitar Show

Guitar Show 2026 begins to take shape with the release of the provisional exhibitor list—offering a first concrete glimpse of what promises to be one of the most extensive and

Amplification and Headphone Testing: a New Tool for Exhibitors and Visitors at Guitar Show 2026

30 July 2025 by Backoffice Playstudio in Cover Story

With the new headphone system developed in Italy, Guitar Show aims to enhance the quality of the trade show experience—without compromising the event’s sonic identity. A smart solution for those

Guitar Show 2026 – New Sound Policy and Exhibitor Survey on Volume Control in the Exhibition Halls

2026 Guitar Show

9 July 2025 by Redazione in 2026 Guitar Show

Following the critical issues that emerged in managing volume levels during the 2025 edition of the Guitar Show, we immediately began working on identifying effective solutions aimed at restoring and

When Creators Enter the Catalogue: The Dantone Project

11 June 2025 by Backoffice Playstudio in Cover Story

For the past three years, Dantone Edizioni e Musica has been the Guitar Show’s reference point for content dedicated to digital music education. Led by Germano Dantone, the project has

Vintage Authority

Production

Vintage Authority organizes and manages the exhibition dedicated to vintage instruments.

Silent System

Technical partner

Silent System is the wireless solution that allows us to manage hundreds of headphone-based events.

Dantone Edizioni

Content Partner

Organizes the "Creators' Roundtable" format.

Rock And Vintage

Content Partner

Rock And Vintage is the name of the collection that contributes to the setup of Vintage-themed areas at the Guitar Show.

Vivaticket

Technical Partner

Ticketing and accreditation services.

BolognaFiere

Trade fair organization

BolognaFiere is the company that provides the venue for the Guitar Show.

Henoto Spa

Technical Supplier

Henoto Spa is our trusted supplier that sets up the Guitar Show.

Ministero delle Imprese e del Made in Italy

Regione Emilia-Romagna

Comune di Bologna

ZeroDiciotto

Bologna Unesco City of Music

Città Metropolitana di Bologna

Camera di Commercio

CNA

Confcommercio

Università di Bologna

AIM

ANBIMA

Assomusica

Assonanza

Confartigianato

Confindustria

Demetra

Disma Musica

ENAC

ESTA

Feniarco

Fondazione La Toscanini

il Jazz Va a Scuola

Orchestra Baraccano

SIAE

Società Italiana per l'Educazione Musicale

Teatro EuropAuditorium

Teatro del Baraccano

Ufficio Scolastico

UnionCamere

The Exhibitors

The Guitar Show invites guitar makers and artisans to show their wares along with other instruments, amps and effects for guitar and bass. Producers and distributors of musical instruments and audio tools, music schools, specialist magazines, unpretentious private individuals and collectors.

Who can visit the Event

Everyone! Guitar Show is dedicated to musicians, fans of guitar, bass, amplification and effects, to the curious, and lovers of good music who will not fail to be present at the event’s three stages.

What you will find

Exhibitors will have the opportunity to meet a new public in one of Italy’s largest economically important urban areas that is equally significant for the dissemination of music. Members of the public and musicians can lose themselves in a large–scale exhibition where they can speak with producers, handle, try, play and sniff around one of the largest collections of instruments ever shown in Italy.