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The Guitar Show confirms its venue at BolognaFiere and continues to grow: the 2026 edition will expand to three days, scheduled for May 15, 16 and 17.

LARGE-SCALE MARKET EXHIBITION OPEN TO INDUSTRY, DISTRIBUTION, ARTISANS, MAKERS, MODDERS, STORES, PRIVATE INDIVIDUALS, AND COLLECTORS, DEDICATED TO THE WORLD OF GUITARS, BASSES, AMPLIFICATION, AND EFFECTS.

The Guitar Show will take place in Halls 31, 32 and 33 of BolognaFiere, a prestigious and strategically located venue, easily accessible from all over Italy and Europe.
This major music fair, scheduled for May 15, 16 and 17, 2026, will offer enthusiasts and industry professionals an event designed to be even broader, more representative, and more engaging.

An additional day has been added to foster professional networking among exhibitors, buyers, distributors, and retailers, with dedicated meetings, insights, and new opportunities for commercial interaction.

Following the first edition held in Bologna, new and stricter acoustic emission regulations will be introduced, along with improvements in public parking management—two areas that showed critical issues in the most recent edition.

Once again in 2026, the Guitar Show will be held in conjunction with Eufonica, the fair dedicated to the act of “Making Music,” bringing together music schools, institutions, industry associations, record labels, and much more: a unique opportunity to experience music at every level, from amateur to professional.

A unique event
The large-scale European Guitar Show

A really exciting appointment for guitar fans. Hundreds of exhibitors, thousands of instruments on show, all to see and try. And in addition, 80+ onstage events, demonstrations, concerts, and major artists.

Bologna UNESCO City of Music
A city with a deep-rooted artistic and musical tradition.

In 2006, Bologna was declared a UNESCO Creative City of Music, a prestigious recognition that celebrates its rich musical heritage and vibrant contemporary scene.

A Major New Feature in 2026
Three days of fair, more space for music.

The expansion to three days marks the beginning of a path aimed at fostering professional networking among exhibitors, buyers, distributors, and retailers, through meetings, in-depth discussions, and commercial exchange.
This decision also stems from the feedback received from both Italian and international industry professionals, with the goal of making participation in the Guitar Show increasingly effective and aligned with the sector’s evolving needs.

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OUR PARTNERS

Vintage Authority
Production
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Vintage Authority organizes and manages the exhibition dedicated to vintage instruments.
Silent System
Technical partner
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Silent System is the wireless solution that allows us to manage hundreds of headphone-based events.
Music Edu
Content Partner
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Music Edu organizes technical seminars dedicated to the history of sound for the Guitar Show.
Cancer Drugs & Rock 'n Roll
Content Partner
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Organizes photography exhibitions dedicated to the art of Alex Ruffini. In 2023, they presented the photo book by the Venetian artist at the Guitar Show.
GR Bass
Technical Partner
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Contributes to the backline of the Demo Stages
Dantone Edizioni
Content Partner
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Organizes the "Creators' Roundtable" format.
Made In Rock
Content Partner
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Made in Rock is a Cultural Association whose mission is to enhance, promote, and spread rock music and its related culture. At the Guitar Show, it curates thematic exhibitions.
Rock And Vintage
Content Partner
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Rock And Vintage is the name of the collection that contributes to the setup of Vintage-themed areas at the Guitar Show.
Lost And Found
Technical Partner
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Provides the wonderful Airstreams for amplified testing in the silent pavilions.
Vivaticket
Technical Partner
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Ticketing and accreditation services.
BolognaFiere
Trade fair organization
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BolognaFiere is the company that provides the venue for the Guitar Show.
Henoto Spa
Technical Supplier
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Henoto Spa is our trusted supplier that sets up the Guitar Show.

What happens at the...

The Exhibitors

The Guitar Show invites guitar makers and artisans to show their wares along with other instruments, amps and effects for guitar and bass. Producers and distributors of musical instruments and audio tools, music schools, specialist magazines, unpretentious private individuals and collectors.

Who can visit the Event

Everyone! Guitar Show is dedicated to musicians, fans of guitar, bass, amplification and effects, to the curious, and lovers of good music who will not fail to be present at the events three stages.

What you will find

Exhibitors will have the opportunity to meet a new public in one of Italys largest economically important urban areas that is equally significant for the dissemination of music. Members of the public and musicians can lose themselves in a largescale exhibition where they can speak with producers, handle, try, play and sniff around one of the largest collections of instruments ever shown in Italy.