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The Guitar Show is moving to Bologna, a UNESCO City of Music: a new venue to grow and invest towards a global dimension!

LARGE-SCALE MARKET EXHIBITION OPEN TO INDUSTRY, DISTRIBUTION, ARTISANS, MAKERS, MODDERS, STORES, PRIVATE INDIVIDUALS, AND COLLECTORS, DEDICATED TO THE WORLD OF GUITARS, BASSES, AMPLIFICATION, AND EFFECTS.

The Guitar Show 2025 will take place in a new and prestigious location: halls 31, 32, and 33 of BolognaFiere! The event, scheduled for May 10-11, 2025, will offer enthusiasts and industry professionals an experience designed to be even bigger and more representative.

This new venue is more centrally located within Italy and boasts excellent features to attract even more interest and participation from both local and international attendees.

Furthermore, starting from the next edition, the Guitar Show will run concurrently with Eufonica 2025, the all-encompassing fair dedicated to “Making Music.” This event brings together music schools, institutions, trade associations, record labels, and everything related to music-making at all levels, from amateurs to professionals. [Read the full article]

A unique event
The large-scale European Guitar Show

A really exciting appointment for guitar fans. Hundreds of exhibitors, thousands of instruments on show, all to see and try. And in addition, 80+ onstage events, demonstrations, concerts, and major artists.

Bologna UNESCO City of Music
A city with a deep-rooted artistic and musical tradition.

In 2006, Bologna was declared a UNESCO Creative City of Music, a prestigious recognition that celebrates its rich musical heritage and vibrant contemporary scene.

A prestigious location
One of the most important exhibition districts in the world.

New spaces in a new city. The new chapter of the Guitar Show begins in one of the world’s most renowned exhibition districts, known for the number and prestige of the fairs it hosts. A city closer to the rest of Italy, with all services just 15 minutes from the exhibition center: historic city center, airport, and high-speed train station.

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What happens at the...

Guitar Show
The Exhibitors

The Guitar Show invites guitar makers and artisans to show their wares along with other instruments, amps and effects for guitar and bass. Producers and distributors of musical instruments and audio tools, music schools, specialist magazines, unpretentious private individuals and collectors.

Who can visit the Event

Everyone! Guitar Show is dedicated to musicians, fans of guitar, bass, amplification and effects, to the curious, and lovers of good music who will not fail to be present at the events three stages.

What you will find

Exhibitors will have the opportunity to meet a new public in one of Italys largest economically important urban areas that is equally significant for the dissemination of music. Members of the public and musicians can lose themselves in a largescale exhibition where they can speak with producers, handle, try, play and sniff around one of the largest collections of instruments ever shown in Italy.