Guitar Show 2026 begins to take shape with the release of the provisional exhibitor list—offering a first concrete glimpse of what promises to be one of the most extensive and multifaceted editions to date.
We have already surpassed the total numbers of 2025, a figure that says a lot—but not everything. The list is continuously being updated and will grow further in the coming weeks, with new entries, confirmations, and international participants currently finalizing their attendance.
An extra day, a more international landscape
The introduction of the Friday opening day has had an immediate and significant impact.
This extension has enabled a much broader international participation, both in terms of brands उपस्थित directly and European distributors who have chosen Guitar Show as a strategic platform for the Italian and European markets.
The result is an even wider exhibition landscape, capable of connecting established players and new participants in an increasingly international dialogue.
First-time exhibitors and notable presences
Among the most significant new entries in this edition are several participants that mark an important step in the event’s growth.
For the first time, Algam Eko will take part with a direct presence, bringing to the show a wide selection of its distributed brands and contributing—among other things—to the creation of major dedicated stands, including those for Martin Guitars, Eko Guitars, and Lag Guitars.
PRS Guitars will also make its debut at Guitar Show, with a direct presence accompanying the launch of its new commercial structure in Italy. This entry fits into an increasingly structured context of direct participation by major brands, alongside the now iconic presence of Hoshino, which brings Ibanez Guitars to the show. Dedicated content on PRS and Ibanez will follow in the coming weeks.
We also welcome MusiFacts, a leading German distributor, and Harley Benton, one of the most requested brands by visitors in previous editions. Their participation represents a rare opportunity to try a selection of instruments that are not easily accessible outside a trade show context.
Also joining this landscape is Girap, a distribution company bringing brands such as Supro, D’Angelico Guitars, Alhambra, and Crafter, as well as Valmusic Professional, with a portfolio including Prodipe, Allparts, and La Bella. These two presences further expand the exhibition offering, strengthening the distribution and B2B component of the show.
Special projects and thematic areas
Alongside the new entries, several projects are taking shape, enriching the exhibition experience.
European Guitar Builders (EGB) will present the “EGB Luthier Collection,” a space dedicated to a selection of high-end luthiery instruments representing some of the finest European builders.
At the same time, Vintage Authority is working on the development of one of the largest vintage guitar exhibitions in Europe, involving top collectors and specialized shops at both national and international level.
The contribution of long-standing exhibitors
While new entries mark new directions, the central role of long-standing exhibitors remains equally evident. Their continued investment is a key factor in the event’s growth.
Among them are brands distributed by Aramini Strumenti Musicali (including Galli Strings, GR Bass, GR Guitar), Mogar Music (ESP/LTD, Eventide, Laney, Tanglewood, IK Multimedia, Zoom), France-based Filling Distribution (Empress Effects, Kepma Guitars, VS Audio), Frenexport (Nux, Soundsation), Gewa Med with Ovation Guitars, and Soundwave Distribution with HeadRush FX.
The shared multi-brand space curated by Marco Fanton will also return, featuring companies such as Fractal Audio System, G66, Sondelli Guitars, Guitar Hub, and Tech Picks.
As always, major international brands will be present, including Yamaha, Line 6, Ampeg, Maruszczyk Instruments, Mayones Guitars & Basses, and many others—far too many to list in full.
And then there is the world of luthiery: over 150 builders from across Europe and beyond—an essential component of Guitar Show that cannot be fully represented in a single list.
A constantly evolving list
The list we present today is only a partial snapshot.
Mentioning some names inevitably means leaving out many others, which is why we encourage you to explore the full list directly, as it continues to be updated.
An invitation to plan your visit
The publication of the exhibitor list is also a first tool to begin planning your visit: navigating the different areas, identifying brands of interest, and building your own path through the show.
