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COMMUNICATION SERVICES – 2027

BolognaFiere – Italy, 14th to 16th of May, 2027

Guitar Show offers exhibitors a range of communication services designed to increase the visibility of companies and the products showcased at the event. Over the years, Guitar Show has grown beyond being just a trade show, becoming a communication platform that includes the official website, social media channels, and a newsletter dedicated to both the public and industry professionals.

The Communication Package is designed to give exhibitors the opportunity to use these tools to introduce their company, showcase their products, and highlight the latest news and products they will be presenting at the event.

HOW TO REQUEST THE SERVICES

To request one or more communication services, you must complete the dedicated form, where you can select the options you are interested in.

Within the form, it is important to select the box corresponding to your registration category from the outset, choosing between Early Bird / Pre-registered Exhibitors and 2027 Price List, so that you can view and request the services available under the terms applicable to your category.

Before submitting your request, we recommend consulting the following document: Communication Services Price List, which contains all the information you need to choose the most suitable solution, including available services, the features of each option, and the relevant prices.

Prices are also listed in the summary table on this page and directly within the request form.

For further information, clarification, or specific requirements, please contact backoffice@guitarshow.it or call +39 376 239 9049.

SERVICE PRICE LIST

List of available communication services

Select the pricing you want to view and quickly compare the available solutions. Open the details to see features and available options.

VISIBILITY PACKAGE OR ADVERTISING CAMPAIGN?

NEW

VISIBILITY PACKAGE

Dedicated social media post + Advertising Campaign

The Guitar Show team creates the content, publishes it on our social media channels, and then promotes it through an Advertising Campaign.

A complete solution in a single service.

ADVERTISING CAMPAIGN

Paid social media promotion

Content is promoted through a social media advertising campaign. You may provide already-created content, subject to Guitar Show approval, or ask our team to create it for you.

To extend the reach of your content.
NEW

VISIBILITY PACKAGE

Dedicated social media post + Advertising Campaign

The content is created by the Guitar Show team, published on our social media channels, and promoted through an Advertising Campaign.

STANDARD PLUS PRO PREMIUM
FROM €129 VAT excluded
VIEW OPTIONS
Standard-estimate 36.500people reached €129
Plus-estimate 73.000people reached €179
Pro-estimate 145.000people reached €299
Premium-estimate 217.000people reached €419

ADVERTISING CAMPAIGN

Paid social media promotion

Paid social media advertising designed to increase the visibility of content and reach a wider, potentially interested audience.

STANDARD PLUS PRO PREMIUM
EARLY BIRD / PRE-REGISTERED · FROM 2027 PRICE LIST · FROM €60 €80 VAT excluded
VIEW OPTIONS
Standard-estimate 36.500people reached €60 €80
Plus-estimate 73.000people reached €110 €130
Pro-estimate 145.000people reached €240 €260
Premium-estimate 217.000people reached €350 €390

OFFICIAL CATALOGUE

Advertising space in the official catalogue

Dedicated space for your company and products in the official Guitar Show catalogue, available in different formats and placements.

EARLY BIRD / PRE-REGISTERED · FROM 2027 PRICE LIST · FROM €35 €70 VAT excluded
VIEW FORMATS AND PRICES
1/2 page in the catalogueCompact but effective format €35 €70
Full page in the catalogueMaximum visibility on a single page €70 €110
Double page in the catalogueLarge-format visibility across two pages €120 €180
Inside front cover (2nd cover page) in the cataloguePremium placement €150 €180
Back cover (4th cover page) in the catalogueHighly prominent placement €200 €240

WEBSITE ARTICLE

Showcase your company, products and latest news

A dedicated article about the Exhibitor, including a company profile, products, or latest news.

EARLY BIRD / PRE-REGISTERED 2027 PRICE LIST €49 €59 VAT excluded

DEDICATED SOCIAL MEDIA POST

Dedicated content on Guitar Show social media

A post entirely dedicated to the Exhibitor across our social media channels.

PRICE €60 VAT excluded
LEARN MORE ABOUT THE SERVICE

You may provide content that you have already created, subject to Guitar Show approval, or ask our team to create it for you.

Click here to fill out the form Click here to fill out the form

FREQUENTLY ASKED QUESTIONS

What is the difference between a Dedicated Post and an Advertising Campaign?

The Dedicated Post is content published on Guitar Show's official social media profiles and remains visible within our channels. The Advertising Campaign, on the other hand, uses an advertising investment to show the content to a wider, potentially interested audience.

The Visibility Package combines both activities.

What is the difference between Standard, Plus, Pro, and Premium?

The main difference is the amount invested in the advertising campaign and, consequently, the estimated number of people that can potentially be reached.

The figures shown represent an estimate of potential reach, calculated on the basis of the results achieved by campaigns from previous editions.

How long does an Advertising Campaign last?

The campaign duration is planned according to the selected package (Standard, Plus, Pro, Premium), the available budget, and the activation period.

With the Pro and Premium Visibility Packages, the investment can also be spread across several periods from activation of the service through to the weeks leading up to Guitar Show 2027.

Which digital advertising platforms are used?

For the Standard package, we will work only on Meta Business (Instagram and Facebook), while for the others the budget can be split between Meta and TikTok Business.

Do I need to prepare the graphics myself?

Not necessarily. If you choose an Advertising Campaign or a Dedicated Post, you may provide content that you have already created, subject to approval by Guitar Show, or ask our internal team to create it for you.

If you choose a Visibility Package, content creation is included in the service.

What materials do I need to send?

Depending on the selected service, we may request:

  • company logo;
  • images and/or videos;
  • a short description of the company, product, or new release to be promoted;
  • any relevant links.

Technical guidelines for submitting the materials will be provided once the service has been requested.

How do I request the services and what is the deadline?

Communication services can be requested through the dedicated online form. After submitting the request, you will be contacted by the team.

The final deadline for requests is Thursday, April 1, 2027.

After this date and until Friday, April 23, any new requests for the development of communication plans will be assessed according to the activity to be carried out, but will not necessarily be approved. In addition, digital advertising activities already active before April 1 may be modified or supplemented no later than Friday, April 23.

For further information or assistance, email backoffice@guitarshow.it or call us at +39 376 239 9049.

Communication Services Price List

CONTACTS

To talk with us

Marketing Office

backoffice@guitarshow.it

Phone number +39 376 2399049

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