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Guitar Show 2027 | Exhibit

BolognaFiere – Italy, 14th to 16th of May, 2027

The Guitar Show will take place in Halls 31, 32, 33 and 34 of BolognaFiere, a prestigious and strategically located venue, easily accessible from all over Italy and Europe.
This major music fair, scheduled for May 14, 15 and 16, 2027, will offer enthusiasts and industry professionals an event designed to be even broader, more representative, and more engaging.

Once again in 2027, the Guitar Show will be held in conjunction with Eufonica, the fair dedicated to the act of “Making Music,” bringing together music schools, institutions, industry associations, record labels, and much more: a unique opportunity to experience music at every level, from amateur to professional.

GENERAL INFORMATION

Things to know to choose the right solution

EXHIBITION SOLUTIONS
Exhibition solutions are available starting from the classic table, pre-set booths, or custom options based on the requested space.

INSTRUMENT TESTING BY THE PUBLIC
Electrified instrument tests by the public are only allowed in the QUIET and PLAY areas.

Specific rules on allowed volume levels:

  • QUIET PLAY AREA – Halls 31 & 32 – In these halls, amplified testing of instruments is permitted at low and controlled volume. Headphone testing is encouraged as a complementary option to amplified testing. Please read the Sound Policy carefully.
  • SILENT AREA – Hall 33 & 34 – No amplified or electrified testing is allowed. Sound-isolated testing booths and areas will be available. Acoustic instrument testing is always permitted, as well as headphone-based testing.

VINTAGE GUITAR SHOW
The Vintage Show is the area of the Guitar Show entirely dedicated to vintage guitars and to the history of instruments from the “Golden Era”.
The section, curated by Vintage Authority—event partner for three years and a leading reference in Italy—offers a journey built around original instruments from the 1950s to the mid-1970s.
To book a space in the Vintage section, you can find all the relevant information on the dedicated Vintage Show page.

ARTIST PERFORMANCES AT THE STAND
Artist performances at the stand are only allowed with headphones in the Play and Quiet areas, and in some cases in the Silent area. Upon request, Guitar Show provides a system of 25 wireless headphones that can be rented along with the chosen exhibition spaces. Any performance at the stand must be agreed upon with the organizers.

The general rules for hosting performances at the stand are as follows:

  • A minimum exhibition space of 16sqm is required;
  • A headphone listening system must be available for the public (if needed, the 25 wireless headphone system provided by the organizers can be rented at a cost of €349 + VAT);
  • The use of audio diffusion systems is prohibited;
  • The use of acoustic percussion instruments is prohibited (electronic drums and cajons are allowed);

Performances in Tables solutions are always prohibited.

PRICES AND REGISTRATIONS

Costs and methods for exhibiting

Exhibitor registrations for the 2027 edition will follow the schedule below:

– Until 15 July 2026, a reserved call will be open for 2026 exhibitors who wish to reconfirm their spaces or request changes with guaranteed priority. Benefits: 2026 price list rates maintained and payment in four instalments.
– Until 31 July 2026, all companies that did not exhibit in the 2026 edition may pre-register and access the benefits of Early Bird registration, including discounts on the 2027 rates and priority in the choice of spaces.
– From 1 August 2026, general sales will open, with updated price list rates for the 2027 edition.

For any information, you can contact us at any time by email at commerciale@guitarshow.it or by phone, including WhatsApp, at +39 376 239 90 49.

Table

Basic solution

349+ VAT

CLICK HERE FOR THE BROCHURE

  • 1 table (70 x 200 cm)
  • 1 chair
  • 1 power outlet (1 kW shared every 2 tables)
  • It is possible to use the floor space around the table within the limits of an area of approximately 3×2 meters.
    Structures, freestanding backdrops, or displays with a footprint larger than 90 cm are not allowed.
  • The floor is made of concrete or tiles; there are no partition walls or back panels.
  • An additional registration fee of €100 + VAT per exhibitor must be added to the space cost.

Free space

Customizable Free Space

56/sqm + VAT

CLICK HERE FOR THE BROCHURE

Early Bird price valid until 31/07/26. After that, €62/sqm + VAT.

  • Available in 8, 12, 16 sqm, multiples and/or custom sizes.
  • The area is delivered as an empty space with a concrete floor and no partition walls.
  • Upon request: carpet, electrical connection, walls, panels, graphics, lighting, etc. (see extra services price list).
  • An additional registration fee of €100 + VAT per exhibitor must be added to the space cost.

16 sqm Pre-fitted

4x4 stand or multiples

1499/sqm + VAT

CLICK HERE FOR THE BROCHURE

Early Bird price valid until 31/07/26. After that, €1599 + VAT.

  • Includes back and side walls (depending on location) made of black hollow-core wood panels
  • Anthracite grey carpet
  • Spotlight lighting
  • Name board with company name
  • 1 table (70×140 cm)
  • 2 chairs
  • 3 kW power strip
  • An additional registration fee of €100 + VAT per exhibitor must be added to the space cost.

STANDARD EXTRAS

  • Carpet: €8 + VAT/sqm
  • Tables 70×140: €49 + VAT each
  • Tables 70×200: €54 + VAT each
  • Chairs: €19 + VAT each
  • 1 kW electrical connection + power strip: €69 + VAT each

SPECIAL EXTRAS

  • Padded armchair: €135 + VAT
  • Two-seater sofa: €270 + VAT
  • Low lounge table: €60 + VAT
  • Tendiflex barrier: €67.50 + VAT
  • 3 kW electrical connection + power strip: €99 + VAT each
  • 9 kW electrical connection + power strip: €169 + VAT each
  • 18 kW electrical connection + power strip: €219 + VAT each
  • Slatwall 1×2 m, hooks not included: €59 + VAT/linear metre
  • Partition walls, basic modules 1 m wide × 3 m high: €55 + VAT/linear metre
  • Silent System 25, control unit + 25 headphones for stand demos: €349 + VAT
  • Silent System 50, control unit + 50 headphones for stand demos: €599 + VAT
  • Printing of graphics on various formats and materials: €58/sqm
CONTACT

To Talk With Us

General Info

backoffice@guitarshow.it

phone +39 376 239 90 49

Sales Info

commerciale@guitarshow.it

phone +39 380 307 33 75

Event Management: Luca Friso

commerciale@guitarshow.it

phone +39 380 307 33 75