INFORMATION FOR EXHIBITORS

BolognaFiere – Italy, 15th to 17th of May, 2026

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The Guitar Show will take place in Halls 31, 32 and 33 of BolognaFiere, a prestigious and strategically located venue, easily accessible from all over Italy and Europe.
This major music fair, scheduled for May 15, 16 and 17, 2026, will offer enthusiasts and industry professionals an event designed to be even broader, more representative, and more engaging.

Once again in 2026, the Guitar Show will be held in conjunction with Eufonica, the fair dedicated to the act of “Making Music,” bringing together music schools, institutions, industry associations, record labels, and much more: a unique opportunity to experience music at every level, from amateur to professional.

EXHIBITION SOLUTIONS
Exhibition solutions are available starting from the classic table, pre-set booths, or custom options based on the requested space.

INSTRUMENT TESTING BY THE PUBLIC
Electrified instrument tests by the public are only allowed in the QUIET and PLAY areas.

Specific rules on allowed volume levels:

QUIET PLAY AREA – Halls 31 & 32 – In these halls, amplified testing of instruments is permitted at low and controlled volume. Headphone testing is encouraged as a complementary option to amplified testing. Please read the Sound Policy carefully.
SILENT AREA – Hall 33 – No amplified or electrified testing is allowed. Sound-isolated testing booths and areas will be available. Acoustic instrument testing is always permitted, as well as headphone-based testing.

VINTAGE GUITAR SHOW
The Vintage Show is the area of the Guitar Show entirely dedicated to vintage guitars and to the history of instruments from the “Golden Era”.
The section, curated by Vintage Authority—event partner for three years and a leading reference in Italy—offers a journey built around original instruments from the 1950s to the mid-1970s.
To book a space in the Vintage section, you can find all the relevant information on the dedicated Vintage Show page.

ARTIST PERFORMANCES AT THE STAND
Artist performances at the stand are only allowed with headphones in the Play and Quiet areas, and in some cases in the Silent area. Upon request, Guitar Show provides a system of 25 wireless headphones that can be rented along with the chosen exhibition spaces. Any performance at the stand must be agreed upon with the organizers.

The general rules for hosting performances at the stand are as follows:

A minimum exhibition space of 16sqm is required;
A headphone listening system must be available for the public (if needed, the 25 wireless headphone system provided by the organizers can be rented at a cost of €349 + VAT);
The use of audio diffusion systems is prohibited;
The use of acoustic percussion instruments is prohibited (electronic drums and cajons are allowed);

Performances in Tables solutions are always prohibited.

To reserve a space, fill out the following FORM (you will be contacted).
For information, you can write to commerciale@guitarshow.it or call +39 380 307 33 75.

Click here to reserve a space

BRANDS DISTRIBUTED, REPRESENTED, AND/OR HOSTED TO BE LISTED IN THE CATALOG

Craftsmen, producers, and general exhibitors:
Each exhibition space, regardless of size, is listed in the catalog with only the exhibitor’s name and a maximum of one additional brand owned by the company holding the exhibition space, as indicated in the “public information” section of the participation form. Additional brands can be listed in the catalog at a cost of €349 + VAT.

Shops:
In addition to their own name, shops can list a maximum of 2 brands for every 16 sqm of exhibition space. Any additional brands can be listed at a cost of €349 + VAT.

Musical instrument distributors:
Distributors can list up to 4 brands for every 16 sqm of exhibition space. Any additional brands can be listed at a cost of €349 + VAT.

Table

Basic solution

^€349_+VAT/each

Reserve a space

1 table (70 x 200 cm)
1 chair
1 power outlet (1 kW shared every 2 tables)
It is possible to use the floor space around the table within the limits of an area of approximately 3×2 meters.
Structures, freestanding backdrops, or displays with a footprint larger than 90 cm are not allowed.
The floor is made of concrete or tiles; there are no partition walls or back panels.
An additional registration fee of €100 + VAT per exhibitor must be added to the space cost.

Free space

Customizable Free Space

^€56_+VAT/sqm

Reserve a space

Available in 8, 12, 16 sqm, multiples and/or custom sizes.
The area is delivered as an empty space with a concrete floor and no partition walls.
Upon request: carpet, electrical connection, walls, panels, graphics, lighting, etc. (see extra services price list).
An additional registration fee of €100 + VAT per exhibitor must be added to the space cost.

16 sqm Pre-fitted

4x4 stand or multiples

^€1499_+VAT/each

Reserve a space

Includes back and side walls (depending on location) made of black hollow-core wood panels
Anthracite grey carpet
Spotlight lighting
Name board with company name
1 table (70×140 cm)
2 chairs
3 kW power strip
An additional registration fee of €100 + VAT per exhibitor must be added to the space cost.