Exhibitors informations 2023

Padua Exhibition Centre - The Land of VENICE, May 20th-21th 2023

On May 20 and 21, 2023, the Guitar Show returns to Padua, Italy.

Following the success of the 2022 edition, we’re organizing the sixth Guitar Show at the city’s fairgrounds, with improved spaces and services, including ample parking and seamless logistics.

The exhibition formula of the Guitar Show includes two macro areas: one with the possibility of amplified rehearsals at one’s own booth (Hall 16), another completely silent where all amplification is forbidden and it is possible to try out instruments in dedicated rehearsal boxes (Hall 5).

Padua remains the ideal location for a growingly iconic European event, thanks to its thriving music scene, numerous live music events, venues, and musicians, as well as its 8 UNESCO World Heritage Sites including the Botanical Garden and the 14th-century “Padova Urbs Picta” frescoes. The nearby UNESCO-awarded destinations of Venice, Verona, the Dolomites Natural Park, and the Prosecco Hills also make it an attractive place for visitors to combine attending the Guitar Show with a tour of one of Europe’s most beautiful regions.

Padua Exhibition Centre


Since the 2021 edition, the Guitar Show has taken place at the Padua Exhibition Centre. This exhibition district, being one of the largest in Italy in terms of size and events hosted, has allowed for a four-fold increase in space compared to previous editions, offering more space for exhibitors and visitors, as well as improved services and logistics.


Logistics, convenience, and services are essential components of a successful event. The exhibition center boasts ample parking for exhibitors within the fairgrounds and convenient, barrier-free access to the exhibition halls. In addition, Padua offers ample public parking, as well as nearby hotels and restaurants. The high-speed train station is only a 5-minute walk away.


Large volume-controlled halls and a dedicated completely silent hall for the classical and acoustic guitar world. You can choose between exhibition solutions with traditional trade show booths or classic proposals starting from a single table.


The halls are acoustically treated with 7000 square meters of carpeting and sound-absorbing panels and fabrics covering a total of 4000 square meters. This minimizes reflections, rumble, and noise spread between the halls, which remain open to each other for enhanced public experience.

Things to know to choose the right solution


Exhibit solutions
The halls are volume-controlled, offering options for every requirement. Exhibitors can choose between pre-equipped exhibition booths and more traditional setups, starting from a single table.

Instrument Testing by the Public
Hall 16 allows electrified instrument testing by the public while Hall 5 prohibits it. Volume restrictions are as follows:

  • Hall 11: AREA PLAY!- This area prioritizes amplification and effects with higher volume allowed but with established limits.
  • Hall 11: QUIET AREA- This area is designed for luthiers, publishers, schools and others, with moderate volume levels.
  • SILENT AREA in Hall 5: No electrified or amplified tests are allowed. Soundproof areas and rehearsal booths will be provided.

Demos with artists at the booth
Demos and performances by artists at the booths are only allowed using headphones in the “Play” area. The Guitar Show can provide 25 wireless headphone systems for rent, at the request of exhibitors.

The general rules for booth performances are:

  • 16 sqm of exhibit space is required;
  • A headphone listening system for audience is necessary (rental of 25 wireless headphones provided by the organization available for €249 + VAT);
  • PA systems are not permitted;
  • Acoustic percussion instruments are not allowed (electronic drums and cajons are permitted).

Costs and ways to exhibit


To book a space, write to or by phone at +39 380 307 33 75.

Exclusively for collectors and professionals, a solution is available for exhibiting only used products.

  • 1 table 70 x 200
  • 2 chairs
  • electrical outlet within 5 meters from the table
  • To the cost of the table must be added the mandatory insurance fee of € 50 + vat per exhibitor

STANDARD BOOTH – €249 + vat

  • 1 table 70 x 150
  • 2 chairs
  • electrical outlet within 5 meters from the table

It is permitted to display instruments exclusively above the table. In the Play and Quiet areas, a small combo and a maximum of one roll-up can be placed next to the table on the ground.
A mandatory insurance fee of 50€ + VAT must be added to the costs per exhibitor.

PLUS BOOTH 8MQ – €349 + vat

  • 1 table 70 x 200
  • 2 chairs
  • Waste basket
  • electrical outlet within 5 meters of the table
  • reserved area of 4 meters in front by 2 meters deep (8sqm)

To the cost of the space, a mandatory insurance fee of € 50 + VAT per exhibitor must be added.

FREE AREA € 49 + vat sqm

Available in 8×8.8×4, 4×4, 4×3, 4×2 or multiples;
Set up with exhibitor’s structures or custom on request
To the cost of the space, a mandatory insurance fee of € 50 + VAT per exhibitor must be added.

PREFITTED STAND 4×4 (16 SQM) OR MULTIPLE € 1299€ + vat/cad

  • Complete stand with back/side walls depending on the chosen location
  • Lighting with spotlights
  • Front panel with company name
  • Table 70×150
  • Two chairs
  • Dedicated electrical multisocket
  • To the cost of the space, a mandatory insurance fee of € 50 + VAT per exhibitor must be added.


  • Artisans, manufacturers and general exhibitors: Each exhibit space, regardless of location, is listed in the catalog with only the exhibitor name and/or trademarks owned by the company name that owns the exhibit space, as indicated in the “public information” section of the participation form. Additional trademarks can be included in the catalog for an additional cost of €249 + vat.
  • Stores: In addition to their own name, they are allowed to list a maximum of 2 additional brands in the catalog per 16 sqm of exhibition space. Any additional brands can be included in the catalog for an additional cost of € 249 + VAT.
  • Musical instrument distributors: are allowed to list a maximum of 4 trademarks per 16sqm of display area in the catalog. Additional trademarks can be added to the catalog for a fee of €249 + VAT.

Click on map to enlarge


For those who want to demonstrate their products


The Guitar Show has product demonstration stages with the opportunity of hosting individual or ensemble demonstrations with bass, drums, and various instruments.

Demonstrations are usually 20 minutes each, with a maximum of one per exhibitor (until the available spaces are filled), plus 10 minutes for setup and 10 minutes for stage teardown. All stages include an audio system, lights, microphones, cable stands, a sound engineer, and a backliner.

Request can be made by all exhibitors who have already submitted the participation form and until the available spaces are filled. To request them, it is necessary to complete the online form at this link:

To get products directly to the fair


The official logistics of the Padua Fair has a partnership with us. Companies who want to ship their products and have them arrive directly at their booth on the setup day can utilize this service by reaching out to:

Email reference for booking service:
Contact Mr. Enrico Ferrarato
Phone +39-391-47-11-815

To talk with us


Luca Friso

phone +39 380 307 33 75